Commercials. They’re everywhere. Any time we turn on the TV, there they are.
It’s someone’s job to come up with them. It’s someone’s job to make them. It’s someone’s job to give the green light, the go ahead, the "sure, put that one on TV".
Where were these people when Toyota decided to run the "TV Guy Died" campaign?
It would seem to me that somewhere along this line of checks and balances one of these advertising "professionals" would have said:
"This is by far the dumbest idea anyone has ever had. Not only are we not going to air it, we’re going to cover it in honey and feed it to a bear. After the bear’s digestive system runs it’s course, we’re going to put what remains in a bag, light it on fire, and leave it on the doorstep of the man or woman who came up with this spot. Then, when they come outside and stomp out the poo fire, we’ll throw eggs at them."
But no one said that.
You and I are left to wonder why.