Burger King has unveiled a new slogan: “Unlock the Magic of the Ring!”
Now, to the average fast food consumer, it seems that Burger King is simply eager to latch on the newest cinematic craze. All they seem to be saying is, “You should buy our toys, and more fries, and think it’s cool that we’re associating ourselves with Fellowship of the Ring.”
But for anyone who knows anything about the Lord of the Rings and Tolkien, the message that they’re really conveying is quite different. And quite horrifying.
When they say “Unlock the Magic of the Ring!” they clearly mean: “Give into temptation and unleash unspeakable evil upon the world and everything you hold dear. Then, buy more fries.”
So are the powers that be at Burger King nothing more than market-savvy advertisers? Or are they agents of Sauron in disguise? I tell you, there is evil in the Whopper that does not sleep…
Guest Columnist